In 1961, Harry Felton started Homeservice Club in cramped quarters above a Toronto grocery store on Avenue Road. His first $12 membership was purchased by a salesman who sold office equipment to the Club. Managed for twenty-four years by his son, Richard, the Club currently operates under the helm of Leslie Felton, his daughter. Homeservice Club now operates from its head office at 64 Prince Andrew Place, North York, with a staff of 35 and a membership of over 50,000 satisfied Toronto/GTA homeowners. While much has changed over its 50 years of operation, its mission remains the same – to protect Toronto’s homeowners from dishonest contractors and shoddy workmanship, with guaranteed home repairs, renovations and 24-hour emergency services.
Companies imitating the Homeservice Club model have come and gone over the years, but all lacked one key ingredient – the Club’s unique Double Guarantee of satisfaction. “Our double guarantee is the foundation on which the Homeservice Club concept is built,” Felton explains. “It is what sets us apart and it’s what keeps our members coming back, year after year”.