Sherwin-Williams Color & Design Center has unveiled a palette of wood tone finishes for 2020 that aim to bring a sense of “warmth and comfort to their homes and offices.”
The 2020 Industrial Wood Colormix Forecast highlights a theme of “self-care,” offering wood product manufacturers direction on consumer preferences based on global, cultural and economic influences.
The team spent the past year researching color, design and pop culture trends, and they identified five trends encompassing 43 trending finishes:
This encompasses an array of fumed, charred and burnished wood finishes, including a number with higher sheens that “evoke a satisfying and rejuvenating sense of community and living well.” These also are inspired by “mindful living, grounding natural colors that are artfully arranged with rich hues that encourage thoughtfulness, togetherness and nurturing home life.”
This includes a blend of bleached, white washed and blonde finishes. The company said this aesthetic combines Scandinavian simplicity with the order and elegance of Japanese aesthetics, creating a palette of light finishes that shift from warm to cool tones.
Heavily textured finishes that “extend an invitation to mingle. Energetic and clever, these finishes pack a lot of punch and are the true definition of maximalism.”
Inspired by Earth’s seasonal cycles and shades of natural surroundings of sea, sand, forest and sky. Together, they aim to highlight the “organic beauty of wood’s unique imperfections.”
Layered genres and emotions permeate these finishes, which represent “a unique fusion of iconic modern design mixed with an intergenerational boho vibe. These natural, casual and “barely-there” finishes aim to “bring to life a meditation on comfort, connection and the pleasures found in the everyday.”